IT Giant Fujitsu Launches Blockchain Platform for Retailers

Fujitsu, via an official announcement, revealed its plan to launch a cloud service that provides retail mechanisms, such as digital points, stamps, and coupons, using blockchain technology to support marketing activities with data analysis and conversion of user point records.

According to Fujitsu, the services can be used for a limited time in specified areas including tourist sites, markets, and shopping centers. It is designed to ensure customers can safely and easily access the platform, regardless of their knowledge of blockchain systems.

The service will allow users to collect digital points or stamps by reading QR codes located in specific areas using their smart devices and redeem them for benefits and coupons in selected shopping or retail stores.

Furthermore, the collected and usage data are recorded on the blockchain distributed ledger and will be used for analysis. By connecting events and promotions held in tourist areas or shopping centers with this service, Fujitsu plans to help the user to improve their rate at which they attract customers and increase their willingness to buy. 

The data collected based on the activity patterns of users can also be used to make effective strategies for regional revitalization.

Combining user data with transaction information

Retail customers will be able to track user behavior through the linked digital information. It will help retail customers with a plethora of information such as user interests and shopping activities, thus providing them a useful tool for setting sales strategies. Moreover, it will also be possible to visualize the circulation of points and stamps and the usage status of coupons.

The service will make its debut at Interop Tokyo 2018, held in Makuhari Messe (Chiba, Japan), June 13.

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